While Americas and Europe have seen innumerable examples of new age, digital disruptors coming up, re-imagining the ways of doing business and making it big in their local and international […]
11 Ways Digital Marketers Need to Part Ways from The Ads on Traditional Media
The shift in marketing budgets from traditional channels to digital channels not only has implications for how the public sees advertisements but also how an advertiser should design his ad-copy. […]
11 Strategic Challenges towards Digital Transformation
The world of business is continuously changing, thanks to digital technologies like artificial intelligence, machine learning, internet of things, social networks etc. – that are disrupting industry after industry at […]
Advertising on Digital Media – Analyzing the Pros and Cons
Digital technologies have brought about radical shifts in advertising – From traditional broadcast media channels like TV, radio and print we see the prevalence of a plethora of diverse digital […]
Customer Relationship Management
One of the most revered pieces of technology that has been talked much about in the recent past are – Customer Relationship Management (CRM) solutions. If we have to mention […]
Recommendations – Taking Customer Experiences to next Level
Introduction: Recommendation Systems (RS) provide suggestions for items to be of use to a user. The suggestions provided are aimed at supporting the users in various decision-making processes, such as […]
Examining Segmentation and Targeting in a Digital World
STP – Segmentation, Targeting and Positioning is a very common acronym used across the marketing domains. A statistical definition of segmentation would be – A process to divide the population […]
Omnichannel – Catering to the Digital Consumers
The way consumers search and shop for products, has changed dramatically in the recent times. With the increasing use of mobile, tablets, social media and technological advances in analytics, artificial intelligence, […]