Skip to content

All About Digital

Published by Manoj Kumar

  • Home
  • Digital Transformation
  • Customer Experience
  • New Media Marketing

All About Digital All About Digital

New Media Marketing

Digital technologies have opened up multiple ways people can connect to the brands – through multiple touch points on multiple devices. This has lead to an ultra reduced attention span of the target audience. It is increasingly challenging for the modern day Marketers to leverage traditional media (print, radio, TV) for driving their message to their targeted customers with the same effectiveness. The posts in this category primarily talk about how the emerging technologies and channels are leveraged to give birth to “Digital Media / New Media Marketing” that connects with the always on modern day customers and influences them to take desired actions.

11 Ways Digital Marketers Need to Part Ways from The Ads on Traditional Media

The shift in marketing budgets from traditional channels to digital channels not only has implications for how the public sees advertisements but also how an advertiser should design his ad-copy. […]

Posted on April 14, 2018May 1, 2018 By manojjhaspace Continue reading

Advertising on Digital Media – Analyzing the Pros and Cons

Digital technologies have brought about radical shifts in advertising – From traditional broadcast media channels like TV, radio and print we see the prevalence of a plethora of diverse digital […]

Posted on April 2, 2018July 25, 2018 By manojjhaspace Continue reading

Examining Segmentation and Targeting in a Digital World

STP – Segmentation, Targeting and Positioning is a very common acronym used across the marketing domains. A statistical definition of segmentation would be – A process to divide the population […]

Posted on October 9, 2017May 1, 2018 By manojjhaspace Continue reading

Recent Posts for New Media Marketing

  • 11 Ways Digital Marketers Need to Part Ways from The Ads on Traditional Media
  • Advertising on Digital Media – Analyzing the Pros and Cons
  • Examining Segmentation and Targeting in a Digital World

Social Profiles

Badges

Hubspot
Google Analytics
Illinois University
Coursera

Contact

  • Email
    manojjhaspace@gmail.com
  • Phone
    +91-9611792228
  • Address
    Bangalore, India

Who I am

Hi there! I am a blogger by passion and a digital solutions consultant cum sales specialist by profession.

My goal is to add more value to your digital horizons, through posts and content around digital use cases and industry trends.

When not at work I am busy following cricket, reading books, listening to music and helping my wife in her cullinary activities.

Copyright © 2019 – All Rights Reserved. Content Produced by Manoj Kumar. Ask for Written Permission Before Reusing any Part.