Examining Segmentation and Targeting in a Digital World
STP – Segmentation, Targeting and Positioning is a very common acronym used across the marketing domains. A statistical definition of segmentation would be – A process to divide the population […]
Omnichannel – Catering to the Digital Consumers
The way consumers search and shop for products, has changed dramatically in the recent times. With the increasing use of mobile, tablets, social media and technological advances in analytics, artificial intelligence, […]
You must be logged in to post a comment.