Digital technologies have enabled business models that put the customers at the center. All the existing businesses have been transformed into experience businesses. Not providing a customer with the best experience at each touch-point, can cause irreparable harms to the brand and the business.
I was reading through this article published in HBR titled Customer experience in the age of AI authored by David Edelman and Mark Abraham. It had more than one takeaway […]
One of the most revered pieces of technology that has been talked much about in the recent past are – Customer Relationship Management (CRM) solutions. If we have to mention […]
Introduction: Recommendation Systems (RS) provide suggestions for items to be of use to a user. The suggestions provided are aimed at supporting the users in various decision-making processes, such as […]
The way consumers search and shop for products, has changed dramatically in the recent times. With the increasing use of mobile, tablets, social media and technological advances in analytics, artificial intelligence, […]