Digital technologies have opened up multiple ways people can connect to the brands – through multiple touch points on multiple devices. This has lead to an ultra reduced attention span of the target audience. It is increasingly challenging for the modern day Marketers to leverage traditional media (print, radio, TV) for driving their message to their targeted customers with the same effectiveness. The posts in this category primarily talk about how the emerging technologies and channels are leveraged to give birth to “Digital Media / New Media Marketing” that connects with the always on modern day customers and influences them to take desired actions.
The shift in marketing budgets from traditional channels to digital channels not only has implications for how the public sees advertisements but also how an advertiser should design his ad-copy. […]
Digital technologies have brought about radical shifts in advertising – From traditional broadcast media channels like TV, radio and print we see the prevalence of a plethora of diverse digital […]
STP – Segmentation, Targeting and Positioning is a very common acronym used across the marketing domains. A statistical definition of segmentation would be – A process to divide the population […]